Lujo Cosmetics
This project centers on developing the complete brand identity for Lujo Falcon Cosmetics, a luxury beauty house specializing in high-performance, refined makeup.
Key Deliverables
Logo (Falcon)
Client
Lujo Cosmetics
The core requirement was that the logo and falcon, with the text, “Lujo,” convey the brand’s name in a stylish and elegant manner. The text should be legible and complement the overall aesthetic.
The overlapping text creates a visual tension, yet it fits in a 1:1 ratio. The font elevates the aesthetic. The brand wants to create quality Korean makeup that resonates with the Indian audience.
The Logo-mark
The deliverables are cohesive and easily recognisable among competitors. The colour palette aligns with the cute, soft girl aesthetic, and the logo is scalable and legible to the audience.